1PDOps Performance Marketing Summit London Edition

Synopsis:

I’ll be discussing how first-party data can help ecommerce and ticketing brands solve attribution and build better signals for ad platforms.

I’ll also cover how connecting data and attribution can improve campaign optimization and measurement.

Synopsis:

The marketing world is still obsessed with last-click attribution, but it’s no longer a reliable performance metric. Attribution has changed, the way in which we measure users and performance has changed.

In this session, I’ll discuss how we should now be looking at attribution to win and better understand where our customers are coming from.

Synopsis:

I’ll be discussing how generative AI is changing creative testing and activation, where DCO fell short, and what becomes possible when creative production, testing and media run as one system.

I’ll also cover the build vs. buy decision, why creative data matters, and where marketers should start from.

Synopsis:

Rising CAC and fragmented journeys have rewritten ecommerce growth. See the levers that actually work in 2026 first-party signals, incrementality and profit-led scaling.

Synopsis:

I’ll be discussing how agencies and service businesses can unify their customer data and turn it into better marketing signals.

I’ll also cover what’s working across the HighLevel community — connecting events, conversations and campaigns to run growth on first-party data.

Synopsis:

I’ll be discussing why performance marketing needs to go beyond creatives and hooks and how 1PD signals, analytics, and attribution help brands optimize campaigns around real business goals: new customer growth, profit, ROAS, and customer value.